Research

Business Management

Social Networks and Knowledge Transfer in International Construction Joint Venture Projects: A Case Study in Thailand

2022

Achara Khamaksorn

International joint ventures (IJVs) are a specific type of strategic alliance between contractors from developed and developing countries and have been increasingly used. IJVs between multinational organisations are considered a successful strategy to benefit from international market opportunities in the globalised world. International construction joint ventures (ICJVs) have become of significant interest as the global construction market continues to be integrated into the more competitive business environment. The aim of this article is to uncover the knowledge transfer (KT) practices in an ICJV using social network analysis (SNA). The case presented here is the pilot study. A total of 19 questionnaire surveys were undertaken with selected team members. UCINET 6.0, an SNA package, was used to analyse the collected data and NetDraw was used to visualise the sociogram. This article first presents the actors' attributes; then, social network characteristics, which consist of network structure, network density and degree of centrality and cliques of actors, are presented. This analysis will be used to identify the key actors that influence the KT processes in this case study. 


http://web.usm.my/jcdc/vol27_1_2022/jcdc2022.27.1.7.pdf

Tourist Attraction Satisfaction Factors from Online Reviews. A Case Study of Tourist Attractions in Thailand

2022

Vorathamon Cherapanukorn

In order to survive and gain competitive advantages in the post COVID-19 pandemic, tourism destinations should plan their business strategy by focusing on customer expectation. A number of research have studied tourist satisfaction, particularly, hotels and transports, however there is limited investigation with tourist attractions which have different prominence from other tourism service providers. The purpose of this study was to identify the tourists’ satisfaction components for tourist attractions by adopting an opinion mining technique and using the zero-shot text classification method. The total of 40,000 online tourists’ reviews from 40 tourist attractions in Thailand, that were posted up thought TripAdivisor.com between 2010 and 2021, were analyzed. The research findings reveal six components of tourist attraction satisfaction (TATSAT) model that includes 1) ambiance, 2) hospitality, 3) price, 4) accessibility, 5) cleanliness, and 6) security. All attributes of TATSAT model are generated from tourists’ point of view and was analyzed by the focus group discussion with five tourism experts from both academics and practitioners. This model expands the idea of HOLSAT and SERVQUAL by focusing on the tourist attraction business sector. The results can serve academics and practitioners in the research and improvement of tourist satisfaction to maximize competitive advantages for tourist attraction sector in the future.

https://journals.aserspublishing.eu/jemt/article/view/6893

The limits of Thai hospitality – perceived impact of tourism development on residents’ well-being in Chiang Mai

2022

Arinya Pongwat

Purpose: This paper aims to assess the various impacts of tourism development in Chiang Mai on the local populace’s sense of well-being. The moderating effect of employment in and affiliation with the tourism industry on perception of tourism development is also examined. Design/methodology/approach: A sequential explanatory mixed method design is adopted, beginning with the development of a conceptual model that links residents’ perceived impact of tourism development with their general and life domain-specific well-beings. The model is tested with a survey of 567 respondents who are long-term residents of Chiang Mai. The findings are subsequently used in the semi-structured in-depth interviews with selected tourism stakeholders to provide qualitative explanation and meaning to the data. Findings: The results suggest a reciprocal relationship between perceived economic, cultural and environmental impact of tourism development and Chiang Mai residents’ general sense of well-being. It also revealed that community well-being and material well-being accounted the most and the least, respectively, on overall well-being for Chiang Mai residents. Another interesting observation was that Chiang Mai residents feel the same way about the various perceived impact of tourism development on overall sense of well-being, regardless of whether they are employed or affiliated with the tourism industry or otherwise. Originality/value: With limited literature on the perceived impact of tourism development by residents in Asia, this research provides a Thai perspective of the said impact on general well-being. A sequential explanatory mixed method provides an added lens to induce insights and explain the results deduced from the earlier quantitative study. 

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https://www.emerald.com/insight/content/doi/10.1108/IJTC-03-2020-0055/full/html

Data identification of determinants affecting the adoption of sustainable construction: The perspective of residential building developers

2021

Achara Khamaksorn

This data paper shows the perspectives by developers of housing on factors of the sustainable construction adoption. The Data was collected by using formal Likert scale questionnaire as main instrument. Simple random sampling was used to assign questionnaires to respondents. Data samples were evaluated using index and rating. The data will provide information on the most variables that considered as main factors for sustainable construction adoption. The importance between variables can provide information that will contribute to the expedition of sustainable practise in housing projects in Malaysia.

https://www.sciencedirect.com/science/article/pii/S2352340921008325